Marquee Sign vs. Monument Sign: What’s the Difference?

TLDR;

Marquee signs are dynamic and designed for changing messages, often using LED displays or interchangeable letters, while monument signs are permanent, ground-level structures focused on long-term branding. The best choice depends on a business's need for visibility, message flexibility, and branding style.

Introduction: Understanding Signage for Business Visibility

Choosing the right signage is crucial for a business's branding, visibility, and customer engagement. Signs serve as a direct communication tool, drawing attention and reinforcing brand identity. Two of the most common freestanding signage types are marquee signs and monument signs. While both are effective in their own way, they serve different purposes and suit different business needs.

In this article, Horizon Sign and Lighting breaks down the key differences between marquee signs and monument signs to help you determine which option best fits your business.

What is a Marquee Sign?

Definition of a Marquee Sign

A marquee sign is a type of outdoor signage that allows for frequent message changes, typically seen in theaters, schools, event venues, and businesses that rely on promotions or event updates.

Features of a Marquee Sign

• Dynamic Messaging – Can feature changeable letters, LED displays, or digital screens for easy content updates.
• High Visibility – Positioned above entrances or mounted on a pole to be seen from a distance.
• Customizable Design – Comes in various styles, including retro-style letterboards or modern digital displays.

Types of Marquee Signs

1. Manual Letter Marquee – Requires letters to be changed manually.
2. LED Marquee – Digital screens allowing for programmable messages.
3. Illuminated Marquee – Uses internal lighting to increase nighttime visibility.

Common Industries Using Marquee Signs

• Theaters and Cinemas – To advertise movies and showtimes.
• Schools and Churches – To update messages for events and announcements.
• Retail Stores – To highlight promotions and special offers.

What is a Monument Sign?

Definition of a Monument Sign

A monument sign is a low-profile, freestanding sign built at ground level to provide long-term branding and identification.

Features of a Monument Sign

• Permanent Structure – Typically made of durable materials like brick, stone, or metal.
• Low-to-the-Ground Design – Offers a solid and professional look without being overpowering.
• Brand-Centric – Focuses on static branding rather than frequent message changes.
• Enhanced Visibility – Many businesses now opt for Monument LED Signs to combine the permanence of traditional monument signs with the visibility and flexibility of digital displays.

Common Materials Used in Monument Signs

• Brick and Stone – Classic and durable, ideal for corporate buildings.
• Concrete and Metal – Provides a modern and sleek aesthetic.
• High-Density Foam – A cost-effective alternative that mimics stone or brick.

Common Industries Using Monument Signs

• Medical Facilities – To display the name and specialty of the business.
• Corporate Offices – To create a professional and authoritative presence.
• Residential Communities – To mark entrances to neighborhoods or apartment complexes.

Key Differences Between Marquee and Monument Signs

To better illustrate the differences, here’s a side-by-side comparison:

Choosing the Right Sign: Factors to Consider

When deciding between a marquee sign and a monument sign, consider the following factors:

1. Message Flexibility

• If your business requires frequent updates, an LED or manual letter marquee sign is the best choice.
• If your branding is static, a monument sign ensures consistency and permanence.

2. Visibility Needs

• Marquee signs work best for high-traffic areas where messages need to be seen from a distance.
• Monument signs are effective for guiding customers to business locations, particularly in corporate settings.

3. Budget Considerations

• Marquee signs can be more cost-effective initially, but digital versions require maintenance.
• Monument signs involve a higher upfront cost but require minimal maintenance over time.

4. Aesthetic and Brand Identity

• A marquee sign adds a dynamic, attention-grabbing element.
• A monument sign creates a professional and prestigious appearance.

5. Local Regulations and Permits

Different cities and counties have sign ordinances that regulate the size, placement, and lighting of business signs. Horizon Sign and Lighting can assist in navigating these regulations to ensure compliance.

Conclusion: Making the Best Signage Decision

Both marquee signs and monument signs offer unique advantages, but the best choice depends on a business's goals, budget, and branding needs.

If your business thrives on promotions and frequent messaging, a marquee sign is the way to go. However, if you want a permanent, high-end branding solution, a monument sign is ideal.

Need expert guidance? Horizon Sign and Lighting specializes in designing and installing both marquee and monument signs tailored to your business's needs. Contact us today for a consultation!